Every project begins with a senior leader who refuses to accept the status quo. Some want to transform their organisation. Some want to change perceptions of their industry. Some want to tackle challenges that matter far beyond their own walls. Explore how we helped them.
Showcasing Ford’s vehicles as the toughest in the world requires more than marketing messaging. It requires proof. BecomingX designed and delivered the World’s Highest Marathon - a world-record-breaking expedition on the slopes of Ojos del Salado, the highest volcano on Earth. In collaboration with Ford and BecomingX's partners, we led the expedition planning, logistics, talent, filming and content production. At the heart of the expedition, five Ford vehicles carried runners, guides, film crew and equipment through some of the world’s most challenging terrain, reaching altitudes of almost 6,000 metres.
The result was a powerful demonstration of capability in extreme conditions. The project broke two Guinness World Records, generated global media attention and created a wealth of marketing assets, including a documentary, photography, articles and social content. Most importantly, it gave Ford something few brands can claim: real-world proof that its vehicles can perform in environments where failure is not an option, earning the trust of the adventurers who depend on performance every day.
Every major firm is chasing the same small pool of top graduates and school leavers. BecomingX partnered with a Big 4 accountancy firm to stand out in a fiercely competitive talent market, building one of the UK's leading early careers programmes and reaching thousands of prospective and newly recruited employees every year. Combining practical skills development, real-world insight and inspiring content, the programme helped participants understand the firm, gain real-world insight and prepare for success. The result: significantly increased conversion rates, exceptional participant feedback and independently verified "world-class" Net Promoter Scores.
A home Commonwealth Games comes round once in a generation - and Birmingham 2022 had one chance to get it right. With a workforce of more than 1,000 people, many of whom had never worked together before, success depended on turning a collection of individuals into a single team. BecomingX helped create the connections, trust and shared purpose needed to unite the organisation behind a common goal. The result was a workforce that came together to successfully deliver the biggest UK event in a decade.
Customers connect with people, not corporations. Accenture asked BecomingX to reveal the human side of one of the world's largest consulting companies.Through a series of six films and supporting leadership events, we brought to life the personal stories, motivations and values that drive Accenture’s people to succeed. The campaign generated exceptional engagement, delivered one of Accenture’s most oversubscribed leadership events and helped create a more authentic connection between leaders and employees. Powerful. Surprising. Truly Human.
Mining is one of the world's most critical industries, yet it remains widely misunderstood and often distrusted - and traditional communications campaigns can only go so far. To show the world what modern, responsible mining actually looks like, BecomingX designed and delivered the World's Deepest Marathon: a fully accredited marathon held 1,119 metres below sea level, in an active mine.
Bringing together 25 leading organisations from across the mining industry - including ICMM, Boliden, Teck, World Gold Council and Hindustan Zinc - we created a world-first event that united CEOs, community representatives, journalists, young people and runners from around the world.
Every one of the 55 participants became a Guinness World Record holder. The event generated global media coverage, millions of online impressions, a live Twitch broadcast watched by 22,000 people, a cinema-quality documentary, and raised over $500,000 for charity. More than a marathon, it became a platform to tell a different story about an industry that powers modern life - helping audiences see modern, responsible mining through a completely different lens.
“BecomingX conceives projects that others wouldn’t even imagine - then actually delivers them. I’m truly staggered by what we achieved together - uniting the industry’s biggest players behind an idea that showcased responsible mining to an entirely new global audience. A once-in-a-lifetime collaboration that surpassed all our expectations.”
Presidents. Oscar winners. Olympic champions. The world's most accomplished people rarely speak openly about what it really took to get there - unless they trust who's asking. BecomingX has filmed over 60 of the most inspiring people alive - from Nobel laureates and astronauts to world-leading athletes and entrepreneurs - as they share the decisions, doubts and habits behind their success.
We do it to inspire. Watched millions of times, these films demonstrate that everyone has the capacity for greatness - and give people the belief to go and do extraordinary things in their own lives. This is one of our key initiatives to help people, at scale, to realise what they're truly capable of.
How do you build the best sales team in the world? That was the ambition - and Google asked BecomingX to help. As part of that journey, we took a team of Google's sales leaders to the summit of Kilimanjaro - using one of the world's most iconic mountains as a classroom for leadership, resilience and high performance. Supported by workshops and facilitated reflection, the experience challenged participants to think differently about teamwork, personal responsibility and what it takes to perform consistently at the highest level.
You don't stand out in a crowded market by shouting louder - you stand out by delivering real value. BecomingX partnered with Capita to create The Educators, a film and podcast series featuring some of the UK's most respected education professionals. Designed to provide genuine value to teachers, school leaders and policy makers, the initiative established Capita as a trusted voice on the future of education. The result was a distinctive industry resource that strengthened Capita's reputation, deepened engagement with clients and prospects, and supported its commercial growth ambitions.
Astronaut Tim Peake, IndyCar trailblazer Danica Patrick, Nobel Prize winner Professor Frances Arnold - engineering's image problem looks different when these are its faces. BecomingX partnered with the Royal Academy of Engineering and Amazon to create Engineering Heroes, a film series built around role models like these. By telling their stories, the series challenged outdated perceptions of engineering and showcased the creativity, impact and opportunity the profession offers. In doing so, it helped inspire future engineers while strengthening Amazon's standing among the next generation of technical talent.
Too many young people leave education without the skills, confidence and self-belief they need to thrive in life and work. BecomingX Education was created to change that. Built on years of research into human performance and insights from high performers across sport, business and public life, the platform gives schools ready-to-deliver lessons, films and resources that help young people prepare for the opportunities and challenges ahead.
That impact has been powered by partners. With Amazon and the Mayor's Fund for London, we brought BecomingX Education to more than 150 schools across the UK. With KPMG, we gave every school in Guernsey and the Cayman Islands access. Together, these partnerships have helped more than 100,000 young people in 550 schools build the confidence, resilience and practical skills needed to succeed - while enabling our partners to create meaningful social impact and inspire future talent into their industries.
“If you want big, bold and visionary ideas to change the world, you'll struggle to find a more innovative company than BecomingX. I'm so proud of the work we have done together at Amazon.”
How do you create hope and opportunity during a war? BecomingX Ukraine was developed in collaboration with BecomingX Foundation, Accenture, Amazon and UNITED24 to help Ukrainians build skills, secure employment and rebuild their futures. We created more than 50 hours of interactive courses and captured the stories of some of Ukraine's most remarkable people. Launched in Kyiv, the platform has already supported more than 20,000 Ukrainians. It has since been adopted by the Ukrainian Government, extending its reach and impact across the country.
Too many people rule out a tech career before they ever seriously consider one. Amazon partnered with BecomingX to create Becoming a Computer Scientist - a series of short films designed to make computer science more accessible and appealing to people from all backgrounds. By showcasing real people and real career journeys, the series challenged stereotypes about who belongs in technology and highlighted the opportunities available within the industry. In doing so, it helped broaden participation in computer science while strengthening Amazon's position as a destination for technical talent.
What does it really take to succeed at one of the world's leading consulting firms? Since 2019, BecomingX has partnered with Accenture to deliver Becoming a World-Class Analyst - a flagship session for all new UK joiners and interns. Built on lessons learned from decades of experience inside high-performing organisations, the programme helps participants understand the behaviours, habits and mindset that drive success. It has supported thousands of future consultants as they begin their careers and accelerate their development.
The global refugee crisis is one of the defining challenges of our age, and the systems meant to respond to it are overwhelmed. BecomingX is leading the development of Beacon - a personalised digital platform designed to help refugees access the information, services and opportunities they need to thrive, from employment and accommodation to healthcare, education and mentoring. Developed with founding partner Deloitte and supported by organisations including Wise, Clifford Chance, DLA Piper and 17 NGOs, Beacon could transform how refugees access support while reducing pressure on public services. If successfully scaled, it has the potential to help millions of refugees rebuild their lives and deliver billions of pounds in social and economic value. Our ambition is global: to give governments a better answer to one of the world's biggest humanitarian challenges.
How do you engage some of the world's most successful business leaders? The Cayman Alternative Investment Summit (CAIS) partnered with BecomingX to bring fresh perspectives to its audience of global investors. Through keynote sessions from BecomingX co-founders Bear Grylls and Paul Gurney, the event explored what business leaders can learn from high performers operating in some of the world's most demanding environments. The result was a thought-provoking programme that challenged conventional thinking and gave investors fresh perspectives on leadership, resilience and decision-making under pressure.
How do you compete with the biggest firms in your industry? DSW partnered with BecomingX to invest in its future leaders through a leadership development programme designed to prepare high-potential individuals for Partnership. Over three years, we worked with multiple cohorts, combining executive coaching, practical challenges and leadership development to help participants build the skills, confidence and judgement needed to succeed as future Partners. By investing in its future leaders, DSW has strengthened its long-term leadership pipeline and future Partnership capability.
Accenture partnered with BecomingX to create Sustainability Hour - a global initiative developed in support of the World’s Largest Lesson (UNICEF and UNESCO). From the concept and campaign identity to the flagship film A Lot Can Happen in an Hour, narrated by Bear Grylls, BecomingX created the brand and storytelling that brought the initiative to life. The result was a global campaign that engaged employees around a shared purpose, encouraged practical action on sustainability and helped demonstrate how small actions can contribute to meaningful change at scale.
How do you tackle one of society's most expensive and persistent challenges? When the UK Ministry of Justice asked BecomingX to explore new approaches to reducing reoffending, we developed Advance - a digital concept designed to support prison leavers before and after release. Beginning on in-cell technology and continuing on smartphones in the community, Advance brings together mentoring, employment opportunities, practical information and rehabilitation support in one place.
We've validated the concept with the people who matter most - prison leavers, governors, NGOs and frontline practitioners - and they've described it as "life-changing." Fully realised, Advance could significantly reduce reoffending, ease pressure on overcrowded prisons and help tackle a problem that costs the UK more than £18 billion every year.
We're now seeking the partners and investment needed to bring it to life.
